Now is Good
an ecological coffee brand in costa rica
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Corazón, an ecological coffee with a big heart

Are you a coffee lover ? Well, I am ! And I was starting to get a little bit desperate to find a delicious and tasty coffee whom the production wouldn’t affect too much the health of our planet. That’s when I found out about the ecofriendly coffee, Corazón. 100% made in Costa Rica. It’s ethical, sustainable, clean and soooo tasty. I’m telling ya’ !

No LABEL but a 100% ecofriendly coffee

Last March, I met Jon Estessabian in Costa Rica. He is an american lawyer for environmental laws, born and bred in the states but his soul belongs to the Costa Rica lands. When we talked about his project with Corazón in Costa Rica, I was so pleased (and relieved) to know that there are some sustainable, ecofriendly and economically viable solutions for the present (and the future) of the coffee industry. You just need to know where to look.

Jon created Corazón a few years ago. It’s an organic coffee brand but it’s also an ecological movement. Corazón is involved in environmental conservation in many ways, especially thanks to SurfRider Foundation in San Diego’s support.

The foundation wanted to develop a 100% ecofriendly coffee brand to keep spreading awareness to ocean pollution. By developing their own ecofriendly coffee brand, they expand the possibility to reach out to people across the globe ( coffee lovers like you and I) to enlighten them about the pollution related to the coffee industry.

Alone, against the world

Ecofriendly cofffee plantations in Tarrazu, Costa Rica
Corazón coffee plantation in Costa Rica


Henry Guitierrez, is this one man, peacefully standing and fighting against the industrials invaders coming from North America or Europe with avidity and greed on their sleeves. Those invaders landing off in Costa Rica with big companie’s names, ready to produce coffee for the masses, not caring one second of the massive destruction of the grounds they exploite in the process. All that matter is that some green bills pour on this soil to grow intensively (sick) coffee plantations.

On behalf of SurfRiderFoundation, Jon was travelling across the country in search of that one 100% sustainable and ecofriendly rare gem of coffee producer . He met Henry, totally by chance (but that’s another story!), and discovered that he was the only one in the country who didn’t buckle under the weigh of money. The Guitierrez family, proud and happy owner of these costarican lands since many generations, never used any chemicals nor GMOS. They let Nature be the medicine and the guardian of these lands. They believe to the core of their being that it’s about respect to Mother Nature and respect to the future generations.

Who needs an organic label when the process speaks for itself ?

ecofriendly coffee production in costa rica

  • The coffee plants are naturally shaded from fruit trees and flowers and bush.
  • The soil is naturally provided with decomposing fruits, flowers, wood and seeds from different trees species (which gives different shades of flavors in the coffee, always so tasty)
  • They use natural carbon ash (from underground fires on the fiels) if the plants are infected by pests.
  • They use a water system refraining from any waste in the coffee making process.
  • The cofffe beans are dried in direct sunlight and the coffee is moved by hands on mesh beds.

If you want to know more about their methods of production go to the website.


The hill side where the Corazón farm is located is flourishing and thriving with life, shelter of a wildlife ecosystem vital to these valleys. This side of the valley constrats so much with the other side, where soil has outrageously been mistreated and exploited for years. All that so can blossom more Starbucks in the world !

The coffee Industry, a nightmare for the planet

Any intensive agriculture system is consequently, seriously damaging the health of our planet. But, is it really that harmful for the environment ? Well, let’s look closer !

A 2014 study reported that the coffee production was worse than ever for the environment beacause it is responsible predominantly for the pollution of the streams, rivers and ultimately, oceans.

Intensive coffee plantations in the world a nightmare for the planet

To ensure that the production rate increases and meets the demands of the consumers, they use  pesticides and other GMOS which ultimately help “blooming” intensively the coffee plants. Those coffee plantations spoil the natural environment where they stand on. The soil is asphyxiated. The groundwater tables gone dry. The wildlife deserted.

coffee beans green and redThe coffee plant grows naturally in the dense canopies forests thriving with biodiversity. Nowadays, to satisfy the coffee lovers demand (which keeps increasing because we always need more more more), let’s deforest, chopp off, plunder and let’s replant under the warming sun with some pesticides spray to look nicer.

Costa Rica is THE land of coffee of Central America. The coffee plants are endless, essentially in the Tarrazu valley, “the most renowned” of the country. Yet “the most renowned” does not necessarily mean the most ecofriendly. Even when there is an organic label stamps on the coffee bag to assure the opposite.

Small but fiercely strong !

Would the secret of an ecofriendly agriculture be to stay small ?

Un café petit mais robuste et qui a du coeur.In 2017, Corazón’s coffee plants produced about 20000 pounds of coffee. To increase that number, they plan on planting more natural and endemic coffee plants in the next four years, always in an ecological approach. Henry, Jon and Surfrider Foundation hope to increase the awareness towards the process of the sustainable (really) organic coffee with local producers. Corazón wants to set an example of both good mothods and good benefits. They know they can be an inspiration for other agricultures farms by showing them that their system pays off and can be more rewarding than any industrial production. Gradually, they inspire to motive more and more farms to join them in their 100% ecological movement.

Julie’s word…

Dans l'oeil de Julie Now is Good

We are not always aware of the environmental aspect and of what is at stake behind every cups of coffee. Water pollution, soils’ exhaustion, loss of biodiversity. All of that for one cup of coffee? That’s way too expensive!

We can choose to consume the product we love by choosing the local producers who believe in ecofriendly methods of production. When you start consuming with an ecological approach, you develop an environmentalist mind. That’s what loving the Earth is all about. Being aware and act accordingly.

So, what about now?
In a few days, I will post an article to give you a short list of advices on how to consume, more sustainbly, products that still represent an ecological challenge.



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